Apple is cranking out good audio system, however tech heads aren’t listening.

US shoppers purchased a file 66 million good audio system final yr — up dramatically from 37 million a yr earlier — however Apple nabbed solely a 6 p.c share of the market, in accordance with a research launched Tuesday.

The report from Shopper Intelligence Analysis Companions discovered that Amazon’s line of Echo audio system, powered by the Alexa voice assistant, continues to dominate the area of interest with 70 p.c market share. Google had 24 p.c share.

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Apple’s Siri-powered HomePod, launched final February, clawed its single-digit share primarily on the expense of Google, whose share had been 31 p.c the earlier yr, versus Amazon’s 69 p.c, in accordance with CIRP.

Apple’s HomePod was praised for its sound high quality when it was launched, however critics complained that its $350 price ticket was many occasions larger than that of audio system from Google or Amazon — which normally promote for lower than $100 — and bemoaned Apple’s insistence of permitting its units to work solely with Apple Music, as an alternative of well-liked music service Spotify.

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“[Apple] seemingly received’t acquire important share till it affords an entry-level product nearer to the Echo Dot and Residence mini,” CIRP co-founder Josh Lowitz stated.

Apple has not too long ago acknowledged the chasm in recognition between the HomePod and its rivals. In January, it introduced that it will make Apple Music accessible on Alexa units, after conserving the music service confined to the HomePod for a yr.

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Apple’s good assistant, Siri, can be getting into a interval of uncertainty. Invoice Stasior, the chief who had led the Siri crew since 2012, not too long ago stepped down from his function.

Apple’s shares rose 1.7 p.c Tuesday, to shut at $174.18.

This story initially appeared within the New York Put up.


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